Fundraising Tips

Create an action plan!

Decide on what type of event you would like to organize

Register your event with Lurie Children’s

  • Create your personalized fundraising page to share (a Lurie Children’s staff member can assist)
  • Set a goal! Make it challenging but attainable. Once you’ve reached your goal, continue to increase it. Donors may feel inclined to contribute more if they see that you’re almost to your goal.
  • Add a photo and share your reasons for choosing to fundraise for Lurie Children’s to make your page more personal

Develop a budget – show expenses and revenue

Organize a communications plan for your intended audience

  • Promote your event and encourage fundraising
  • Develop a list of friends, family, and/or businesses that you can directly ask for donations and tailor your messages for each of them

Utilize Social Media

Utilizing social media is a simple and effective way to fundraise. Share your story and fundraising page link via Facebook, Instagram, TikTok, Twitter and LinkedIn, and don’t forget to tag @TeamLurieChildrens.

Leverage your fundraising page and create a QR code

  • Put it on everything! Add it to posters, stickers or share it in a newsletter.

Tap into your network and announce your fundraiser with a post on your platform of choice (Instagram, Facebook, TikTok, etc.)!

  • Share why you are fundraising for Lurie Children’s
  • Create a challenge. For example, ask for a donation in the amount for the day, June 1 = $1…June 30 = $30. The challenge is up to you, but challenges get your audience to take action and spread awareness!
  • Include a call to action. What do you need your supporters to do? Don’t be afraid to ask!
  • Interact with your audience. Social media is designed for conversations and engaging with others. Reply to people’s posts, retweet, like posts, and use @ mentions.
  • Encourage friends, family, classmates, colleagues, and others to re-post to help spread the word!
  • Post about milestones to help drive donations
  • Do a big push the week before your event! (If applicable)

Create Instagram Stories

  • Download or screenshot any of our templates and GIFs to share via your story.
  • Highlight your efforts and encourage followers to donate
  • Shout out supporters
  • Always link your fundraising page

Add your fundraising page to your social media bio and tell followers they can message you to learn how to donate, too!

Remember to say thank you

Don’t forget to send thank you messages to your friends and family for their support!

Tag and thank those who donated publicly through your social media accounts. When you tag someone, not only does it show up on your feed, but on the other person’s as well—allowing you to reach a wider audience!

Copyright © 2022 Ann & Robert H. Lurie Children's Hospital of Chicago. All rights reserved.